How to Use Salesforce Commerce Cloud SEO

Using  Salesforce commerce SEO  can help you rank saturated in search engine results pages (SERPs), resulting in more exposure and user clicks. The rich architecture of SFCC also makes it simple for companies to optimise their websites.

If someone searches for "buy whey protein powder," for instance, you may develop a custom 404 page that lists comparable items or redirects to your product category.
1. Improve your URLs

Salesforce Commerce Cloud supplies a framework for organisations to create high-performance SEO services that boost organic traffic, improve sales and conversions, and increase gross merchandise value. The software also assists companies in creating a user-friendly storefront for both customers and search engines.

SFCC enables companies to optimise their URLs by offering them with memorable and distinctive names. Furthermore, the programme assists organisations in creating unique permalinks and notifies them to any duplicate URL routes.

SFCC also supports schema markups, which aid search engines in comprehending this content of a page.
2. Improve your content

Commerce on Salesforce SEO (generally known as SFCC) is an online store marketing approach that assists companies in increasing organic search traffic with their websites by generating new clicks. As time passes, this results in more conversions and a greater ROI.

SFCC offers a broad variety of content optimisation choices for ecommerce marketers and merchandisers' product, brand, and category sites. This contains built-in tools for setting and maintaining metatag rules for homepages, products, categories, folders, and content assets. It also encourages using user-generated content (UGC) such as reviews to improve organic internet search engine positions.
3. Improve your product pages

Salesforce Commerce Cloud (formerly Demandware) is probably the most effective ecommerce solutions for retailers. It provides a level of customisation for huge organisations that other CMS systems, like as Magento and Shopify, do not.

It also lets you divide your XML sitemap files by product, brand, or category. This enables Google to concentrate on indexing your website's most essential pages.

If a page is no longer available, it is advisable to 301 redirect it to a comparable product, parent brand, or category. Customers will never be delivered to a 404 error page due to this.
4. Enhance your brand pages

Commerce on Salesforce SEO allows marketers and merchandisers to utilize the material they post on brand, category, and product sites because of their items. This material may assist in the improvement of organic search results and also the generation of fresh clicks from interested clients.

For example, for those who have a lot of goods that are regularly discontinued and don't want to offer a generic 404 page, you might redirect such sites to comparable products, parent brands, or categories (this takes development). This way, the page content stays relevant for users.

5. Enhance your category pages

Salesforce Commerce Cloud (or SFCC, since it is generally called among long-term e-commerce specialists) allows businesses to generate high-performance SEO services that boost organic traffic, sales, and GMV. It also assists them in developing a rich site layout that is simple to browse for both users and search engines.

Duplicate content concerns on category pages are common among enterprise merchants offering vast product catalogues. That is particularly true for items that have many versions, such as for example light bulbs. To address this, canonical URLs to the main product page should be implemented.
6. Make your product description pages more desirable.

Salesforce commerce (previously Demandware) is one of the market's most powerful ecommerce solutions. This is a popular platform for major retail firms, also it offers excellent merchandising features. In addition, it aids firms in streamlining their analytics and reporting processes.

It is necessary that you hire an experienced Salesforce commerce SEO specialist to work with you in optimising your website. They can ensure you're following a appropriate SEO guidelines for the company and assist you in achieving top rankings.

Salesforce commerce offers merchants an easy-to-use solution for developing high-performance SEO services that enhance organic traffic, increase sales and CTR, and increase gross merchandise value.
8. Enhance your meta data

Salesforce Commerce Cloud (SFCC) can be an eCommerce platform that helps big and medium-sized enterprises simplify their analytics. It supports the generation of new clicks for your organisation by positioning it near the top of search engines.

The homepage meta description is a 160-character summary of what customers will quickly realize on your website, and it's critical in getting them to select your link.

A crowded main page is really a no-no regarding SEO. Instead, consider emphasising your unique selling proposition and most crucial items.
9. Improve your social media presence

Salesforce Commerce Cloud (or SFCC, as long-term ecommerce specialists refer to it) is probably the most effective ecommerce systems available. It is the retail platform of choice for major retailers, in fact it is recognised for its capacity make it possible for hyper-personalization, omnichannel strategy, complicated data management, and many more.

SFCC SEO tools assist merchants in developing high-performance SEO service programmes that increase organic traffic, sales, and GMV. In addition they allow them to construct rich site design that is easy to browse for both customers and se's.
10. Improve your reviews

The Salesforce Commerce Cloud (previously Demandware) infrastructure is sophisticated, with an enormous ecosystem that SEO teams must traverse so that you can function well. I could assist SEO teams in navigating this difficult terrain and identifying search growth prospects. Let me help your SFCC SEO requirements, from keyword data to website relevance, so that you can accomplish the income gain your team deserves! Begin with a free of charge SFCC audit. More info could be found by clicking here.

After adding FAQs with their product pages, Roller Skate Nation observed a rise in organic search revenue.